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Since shrinkflation and skimpflation seem to have particularly affected ultra-processed foods, the Shop Smarter Eat Better awareness campaign, implemented by Équiterre in partnership with CIENS and Professor Maryse Côté-Hamel at Université Laval, aims to encourage Canadians to cook more to counter the pressures of inflation, shinkflation and skimpflation.
As part of this project, CIENS was asked to conduct a literature review of Canadians' diets (in French) in order to identify the most promising levers for a successful awareness campaign. We will also compare the prices, salt content and greenhouse gas emissions of Canada's Food Guide recipes and the ultra-processed foods that are replacing them. Here, for example, are the preliminary results for Shepherd's Pie (also in French). |
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